Surface materials specialist distributor IDS has strengthened its partnership with global acrylic solid surface manufacturer Durasein, with the launch of an enhanced ex-stock range tailored to the design needs of the UK market.
Coinciding with a full rebrand, IDS will now offer 20 additional Durasein decors, taking the total number of designs in the range up to 60 – all of which are stocked in depth in the UK and available for nationwide delivery in 24-48 hours.
Durasein boasts over 20 years of manufacturing expertise and operates in over 40 countries worldwide. IDS first formed an exclusive distribution agreement with the manufacturer in 2019 to offer a specially selected range of solid surface product for the UK and Ireland markets. The latest product development further extends the UK specific offer in response to current market trends, broadening the design scope for a diverse customer base including fabricators, kitchen and bathroom retailers and designers.
The enhanced Durasein collection includes a range of curated styles, shades and colours spanning luxurious onyx, concrete and marble effects, plus plain and particle-based whites and accent colours. New additions include four decors created specifically for IDS which respond to the needs of the UK market: Blanca Carrera, an elegant marble design featuring distinctive veining; Sandstone, a warm organic flecked décor; Fossil, a soft grey concrete design; and Blush, a muted concrete design with a subtle pink hue. The enhanced range also offers a newly updated collection of sleek and stylish cast sinks and bowls for kitchens and bathrooms, all manufactured in-house by Durasein.
Steven Fisher, Product Director for Solid Surface at IDS, says: “The newly extended Durasein range has been specially selected for the UK market and is on point to meet the diverse surfacing needs of designers and fabricators working on projects in the retail, hotel and leisure sectors, offices, airports, healthcare and educational settings, as well as many applications around the home including kitchens and bathrooms. It combines high-performance with sleek aesthetics and cost-saving benefits.
“We’ve added more marble and stone designs into the new range as we know there’s demand for this luxurious aesthetic in a material that offers significant design, performance and easy-maintenance benefits. Due to the sophisticated manufacturing process deployed by Durasein, their marble and stone designs have a very high-quality depth and definition that mirrors the look of the natural materials and elevates the material’s aesthetics.”
Durasein offers immense versatility for applications including vanity units, kitchen worksurfaces, counter tops, till points, displays, furniture and more. Unlike any other material, solid surface has the unrivalled ability to be seamlessly jointed, cut, shaped, thermoformed and moulded for use on horizontal and vertical applications. Durasein benefits from being hygienic and easy to clean and carries NSF-51 food hygiene certification for use in food preparation areas.
The entire Durasein range is stocked in a standard sheet size of 12mm x 3660mm x 760mm, with the most popular whites available in additional thicknesses ranging from 3mm to 25mm and sheet sizes of 1270mm to 1520mm. Other decors are available in these additional formats on a MOQ basis and lead time.
Fisher adds: “We are offering customers rapid access to solid surface for fabrication as we’ve made a commitment to hold stock on the ground of the entire range of 60 decors, not just some of it. It’s a unique proposition to have a UK specific range that is all held in stock in this country, which means don’t have extended lead times and our customers are not impacted by the ongoing supply issues that are still prevalent in the market.”
Durasein has recently undergone a global rebrand and the product launch will be supported by a suite of high-quality support materials featuring the fresh, new image. Customers can access a sample presentation case, an eye-catching brochure showcasing the new decors in-situ, and a new website with enhanced functionality and a dedicated fabricator zone for customers to check stock and place orders. All customers benefit from a free sample service
and access to the support of a trained team of product specialists who can provide information, guidance and technical advice.
Durasein is supported by a 10-year warranty and is available for nationwide delivery in 24-48 hours from all IDS branches. For more information call 0845 603 7811 or email